Nearly half of Gen Z drinkers are planning a dry Christmas, according to survey – The Scottish Sun …C0NTINUE READING HERE >>>
NEARLY half of Gen Z drinkers are planning a tee-total Christmas.
A poll of 2,000 adults who celebrate the festival and drink alcohol found those born after 1996 were most likely to go without booze.
That compared with only 17 per cent of Baby Boomers who have ever considered it, with just six per cent making the pledge this year.
Brian Perkins, president of Budweiser Brewing Group UK&I, which commissioned the research as part of its campaign to encourage drinkers to moderate together, said:…
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