Nintendo courts non-gamers in ‘about-turn’ strategy

Nintendo courts non-gamers in ‘about-turn’ strategy …C0NTINUE READING HERE >>>

Nintendo is broadening its reach in theme parks to win non-gamer fans.
Photo: Chris Delmas / AFP/File
Source: AFP

Once confined to rectangular screens, chirpy plumber Mario and pointy-eared Princess Zelda are popping up in theme parks and toy stores as Nintendo goes all out to win non-gamer fans.

It wasn’t always this way: for many years, the Japanese company shied away from promoting products or creating media other than video games.

But its push for broader brand recognition over the…

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