US ‘Black Friday’ online spending put at record $10.8 bn

US ‘Black Friday’ online spending put at record $10.8 bn …C0NTINUE READING HERE >>>

The high spending totals were the result not of price inflation but of rising demand.
Photo: ROBERTO SCHMIDT / AFP
Source: AFP

American consumers spent a record $10.8 billion online during “Black Friday” promotions, with many using artificial intelligence tools to find the best deals, Adobe Analytics announced Saturday.

Total sales were 10.2 percent higher than on Black Friday in 2023, it said.

The biggest sales during the annual day-after-Thanksgiving promotions were for toys, jewelry,…

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